We’ve kicked off a fresh new campaign this footy season — and it’s already grabbing attention across WA and Victoria.
In a first for MyPlace Australia, two of WA’s most recognisable AFL players — Elliot Yeo from the West Coast Eagles and Nat Fyfe from the Fremantle Dockers — have teamed up to help us bring smart home tech to Aussie households in a way that feels familiar, fun, and full of local pride.
The new TV commercial, developed alongside Perth creative agency Braincells and produced by Sandbox, is centred around a playful footy-themed concept called the Pre-Pre-Game Show. The show brings a comedic twist to a classic pre-game format, with Fox Footy’s Kath Loughnan and fictional footy tragic Sammy ‘Super Smart’ Samuels visiting players in their homes as they prep for game day.
Familiar Faces, Smarter Homes
This campaign taps into what weekends really look like for many Australians — footy on the telly, family at home, and comfort front and centre. With Yeo and Fyfe representing opposite sides of WA’s AFL rivalry, we loved the idea of showing that even fierce competitors can agree on one thing: smart home tech makes life easier.
From scheduling air con zones for post-training recovery to dimming lights for pre-game focus, the spots show how MyPlace works with the rhythm of your day — no matter your team colours.
A Local Campaign, with National Impact
Building on the momentum of MyPlace’s partnership with the NRL’s Penrith Panthers, this campaign reflects our continued focus on connecting with households through sport-led storytelling — particularly in AFL-strong states like WA and Victoria.
Where to Watch
The campaign is airing throughout the 2024 AFL season on:
- Kayo Sports, Foxtel, 7 Network, and 7+
- YouTube and MyPlace’s social channels
- Targeted placements in WA and Victoria
You can also watch the full campaign video below:
Why Footy? Why Now?
Sport is deeply embedded in the lives of many Australians — and this campaign leans into that local passion with a tone that feels familiar, light-hearted, and relatable.
As quoted in Campaign Brief, MyPlace Marketing Growth Strategy Manager, Ryan Northover, put it best: “Sport plays a massive role in the lives of many Australian families, it’s passionate, it’s local, and it’s personal. We wanted to tap into that energy to show how MyPlace fits into the everyday lives of people, no matter which team they support.”
This is exactly why this campaign feels like such a natural fit.
More Than Just Air Con
While MyPlace is well known for smart air conditioning, this campaign also highlights how the system brings together multiple parts of the home — from lighting and blinds to garage doors and more — into one simple, smart solution.
The homes featured in the campaign don’t just look great — they feel great too. And that’s exactly what MyPlace is all about: smart, simple, Aussie-made home control that works with your lifestyle and saves you up to 46% on energy bills while doing so.
Credits
Agency: Braincells
Production: Sandbox Productions
Director: Jack Connell
Creative: Jeff Champtaloup & Lewis Idle
Production Team: Clint Logan, Andrea Bennett, Hannah O’Brien
Special thanks to Campaign Brief for the feature.
If you’re ready to explore smart home tech that fits around your family, your footy, and your lifestyle — take a look at what MyPlace can do.